Do you want to increase your creative copywriting skills and make your words even more persuasive? Think about creating strong headlines that make people want to click on the link, sign up for your newsletter, or make a purchase from you. Without a good headline, the goal of the copy will not be achieved because people simply won't read it.
Which headline is more interesting?
How to Cook a Thanksgiving Turkey
or
The Easy Way to Cook a Thanksgiving Turkey
I'd personally click on the article that promises to make it easy. I'm always looking for shortcuts in the kitchen.
As an exercise, write ten headlines and then work to make them more interesting. Use words like "Easy" or say something like "5 Ways to" ... think about the headlines that work for you, and emulate the style.
Wednesday, November 21, 2007
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